In a previous blog I wrote about the role of the millennial generation in the continued growth or sustenance of organized New Thought, and I recently had another occasion to ponder this shift as I found out that CSL North Jersey’s Creative Thinking e-magazine was to be retired.
Founded in the Fall of 2015 after Creative Thought ceased publication, it was hailed in some circles as destined to flourish, because it was inconceivable to many that people wouldn’t want this to continue.
At the time I was in that “yeah!” chorus, assured that the world would be left gasping without something like Creative Thought, so I subscribed right away to Creative Thinking.
Both were terrific publications, and well-loved by many, so why the recent message from Creative Thinking staff?
Greetings loyal reader of Creative Thinking eMagazine. I’m writing you today with a different message than ever before. I’m announcing today that the Creative Thinking eMagazine will cease to exist as of this month. The magazine was taken on as an effort of love by a small army of dedicated individuals. These people worked tirelessly and all but one were volunteers. The magazine was enjoyed by a few when we needed it to be enjoyed by many in order for us to justify the time, energy, and expense invested on a monthly basis.
The phrase that reached out and tapped me on the nose was this one: “The magazine was enjoyed by a few when we needed it to be enjoyed by many...”
There’s no doubt that New Thought principles and practice are beloved by those of us affiliated in some manner with organized groups, but as we cluster in our echo chambers reaffirming how important these principles are, and how life-changing the teachings of Holmes, et al can be – are we missing the roar of reality all around us?
The world is always changing (thankfully!) and if we’re paying attention, we can see how those changes are taking place and adjust to meet the new paradigms.
If, on the other hand, we’re consumed with our comfort zones, and “the way it’s always been“, we’re likely to find ourselves scratching our heads and wondering who’s going to pick up the mantle and carry on where the last group left off.
I’m not a soothsayer, but I’m going to go out on a limb and suggest that another monthly eMagazine with daily Spiritual Mind Treatments in it is not what the world is seeking. If it were, Creative Thinking would be thriving today and not posting a notice that it had been enjoyed by a few,…
In another blog post, I wrote:
The digital revolution is here.
Are you ready for a “true holistic change” or will you hold on to the way you’ve always done things? You get to choose, but the window on making that choice is closing fast and at a point in the not-too-distant future, it will be made for you – whether or not you’re ready for it.
In that blog I quoted an article on technology from CNBC that talked about the change that is here already, and how to navigate the aggressiveness of that change. I also quoted (& edited for New Thought – and other spiritual/religious organization relevance) from the article:
A true, holistic change to your business model is needed to survive and thrive in the digital era. The time for strategic action is now – because no one knows what the next two years will bring.”
I was tough on some perspectives in that blog post, and I stand by my position today more than ever. The evidence is coming in stronger every day, and the most recent is the statement from CSL North Jersey about the cessation of Creative Thinking magazine.
Many believed that the digitization of Creative Thought was all that was needed to save it (and I am speaking of people outside of CSL North Jersey) and that we would see an uptick of adoption with this new technology applied to it.
The reason Creative Thought, and subsequently Creative Thinking, have gone silent has very little (if anything) to do with technology,…and a LOT to do with the changing demographics, and world we live in.
The changes needed in New Thought organization and practice can (should) leverage digital technology, but the changes that will boost (save) them are not exclusively technological.
For New Thought to survive as a formal organizational structure, and perhaps even thrive – leadership at local and national levels must step back and assess the environment, stop building things that people age 40 and older want and take seriously the truth that if we’re not reaching millennials (and I’ve not yet begun to address the issue of Generation Z), the expiration date on the vitality of formal New Thought organizations is closing fast.
(C) Practitioner's Path